He's not as pretty and never does any cool flips.Because the marketing machine wasn't fully promoting him in the way they do Sage Northcutt and pre-Rose loss PVZ.
In case you haven't noticed, outside of champs, the UFC doesn't go out of it's way to market people who don't make themselves marketable. If you give them something to work with then your name and face will be everywhere even if you have losses on your record. Just look at Chael as an example of that. If you have a mouth, a look, a gimmick that helps make their job easier then you'll have a chance at getting a push. If not, you'll get a nudge if you're a fantastic fighter like Rory. I sometimes feel like the marketing department watched Jerry Maguire too many times and only knows one thing: