I know when you say "Zuffa" you mean Lorenzo-era, but factually it is still Zuffa.
WME & investors bought Zuffa LLC which owned 90% of UFC.
That is why Dana had to sell his 9% & then buy-in again (6-7%) since he was part of Zuffa LLC.
Re: WWE
They haven't built a big star in over 10 years (since Cena).
One that increases ratings/gates
but as
@Wild & I have discussed in various threads, it is shocking how little WME does with fighters as far as Hollywood goes.
That should be easy, but it proves that Ari & crew are not involved in the day to day as much as some think they are.
It seems WME makes the big corporate decisions & everything else is Dana & team