It looks atrocious. The rest although you're certainly entitled to you opinion, is very subjective. If it's actually in between a Tacoma and Tundra for size, it will be a flop in the pickup truck market. The price tag on it is absurd.Other than the ugly front end it appears to be a strong performer.
Should have a frunk that opens the grill like the electric f-150 too but that's a minor complaint.
Excellent off-road, adaptable suspension for on road, nicer interior than other trucks, thoughtful overlanding additions, better payload capacity than a lot of competition, and sits at a popular size between the tacoma and tundra.
It's gonna sell like hot cakes and the R1S will probably sell even better
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One thing worth pondering while you drool over the Rivian is do you trust ERCOT to be able to get you to work the next time there's a, well, anything?
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