It's pathetic but not surprising that no MMA journalist has actually looked at the numbers in the UFC 'superfight' era.
Instead we get this silly false dichotomy that superfights are about divisional integrity vs money - when in fact they compromise divisional integrity for no recognizable extra money and likely cause a lot of lost revenue by putting other guys on the shelf and wrecking divisions.
Cormier-Stipe did the exact same PPV buys as Stipe-Ngannou.
Conor-Alvarez did similar to Conor-Aldo and less than Conor's non-title fights vs Diaz.
Nunes-Cyborg wasn't even a main event.
Cejudo-TJ was on glorified Fightpass.
And yet these can lay waste to divisions for several years and champions in almost every division are still clamoring for them, holding up regular fight negotiations.
Point is, there's nothing wrong with having guys move up and down, like Randy or BJ, but allowing them to keep the belt in the other division while they do it is just fucking silly.
Instead we get this silly false dichotomy that superfights are about divisional integrity vs money - when in fact they compromise divisional integrity for no recognizable extra money and likely cause a lot of lost revenue by putting other guys on the shelf and wrecking divisions.
Cormier-Stipe did the exact same PPV buys as Stipe-Ngannou.
Conor-Alvarez did similar to Conor-Aldo and less than Conor's non-title fights vs Diaz.
Nunes-Cyborg wasn't even a main event.
Cejudo-TJ was on glorified Fightpass.
And yet these can lay waste to divisions for several years and champions in almost every division are still clamoring for them, holding up regular fight negotiations.
Point is, there's nothing wrong with having guys move up and down, like Randy or BJ, but allowing them to keep the belt in the other division while they do it is just fucking silly.