Wanting me to buy the ESPN streaming service on top of what I was already paying for Fight Pass, buying a few PPVs a year, ensuring my TV package had FS1, attending live shows, etc. was the straw that broke the camel's back for me. Requiring me to buy ESPN+ for the privilege of buying PPVs is just a further slap in the face.
I stopped giving money to UFC at the start of the year, when I cancelled Fight Pass and refuse to subscribe to ESPN+ for any reason. I am tired of being treated like a wallet to be vacuumed out. Under the Fertittas, sure it was a business and profits were the main goal, but at least they treated you as valued customers. Under the Hollywood regime, I see no love for the sport, just a desire to gouge the fans. From spending several hundred dollars a year supporting the UFC, I've decided to give zero dollars to the new owners from now on.