I want to preface this by saying that I have been a McGregor supporter since he came into the promotion. What he did in taking over the sport and bringing it mainstream is as impressive a feat that we've seen in the 26 years that the UFC has existed.
But now, I believe it should be over.
What was once a kind-hearted, tongue in cheek troll character has become a dark, dangerous loose cannon who does not fear consequences. He is a great fighter who is an even greater promoter, but now, it all comes with a cost. Conor is known for always wanting to push things further. He is addicted to one-upping himself because that's how he got rich, but if you continue to push his particular style and tactics further and further, you eventually cross a line that shouldn't be crossed.
In my opinion, that line was the bus attack. That's where Conor's antics moved from entertaining to dangerous. Since then, in this rivalry with Khabib that seems to have gotten incredibly real, we have seen what happens when a rocket ship isn't equipped with a parachute with which to land smoothly.
He's loaded rich, and the UFC has flourished off of his charisma. With the direction that the rivalry with Khabib is going, and the potential pending litigation regarding his sexual assault case, I believe it is time for the UFC to begin the Conor McGregor descent. Book the Diaz trilogy, which was more fun anyway, and carried with it a danger that makes you want to watch rather than a danger which makes you pray for peace. Then ride off into the sunset.
Conor McGregor might end up being the most important figure in UFC history, but the UFC needs to step in and make sure this story is a positive, albeit insane, one. The crash and burn will be extraordinarily detrimental, and it should be avoided at all costs.