Bellator 138 averages 1.58 million; largest average audience in Bellator history

[jason73]

Bellator 138 took place on Friday night at the Scottrade Center in St. Louis, Missouri and the card was headlined by Kimbo Slice defeating Ken Shamrock by TKO on the first round.

According to Sports TV Ratings, Bellator 138’s preliminary live viewership landed at 1.58 million total viewers and the replay showing of the event (12:03-3:25 a.m. ET) came in with 339,000 viewers.

The average of 1.58 million is the largest viewership for a Bellator card and the previous record was 1.2 million for last year’s Bellator 131.

With the viewership from Friday night, the overall average for a Bellator event under Scott Coker is now at 750,000 viewers. The average for a “tent pole” event is 1.217 million and the other events have averaged 615,000 viewers.

Bellator 122: 572,000
Bellator 123: 667,000
Bellator 124: 771,000
Bellator 125: 742,000
Bellator 126: 656,000
Bellator 127: 609,000
Bellator 128: 668,000
Bellator 129: 564,000
Bellator 130: 664,000
Bellator 131: 1.2 million *
Bellator 132: 767,000
Bellator 133: 565,000
Bellator 134: 872,000 *
Bellator 135: 607,000
Bellator 136: 655,000
Bellator 137: 594,000
Bellator 138: 1.58 million
Bellator 138 averages 1.58 million; largest average audience in Bellator history | The MMA Report

 

[teamquestnorth]

Would have gotten more if it wasn't tape delayed on the West Coast

 

[jason73]

Would have gotten more if it wasn't tape delayed on the West Coast

i agree and that is something that they are going to have to change in the future. sports need to be viewed live

 

[Wild]

Huge night for Bellator. In Coker I trust.

 

[Priziesthorse]

Would have gotten more if it wasn't tape delayed on the West Coast

It is tape delayed to gain more viewership. NBC has done the same shit to the West Coast during multiple Olympic Games. They do the market research. Viacom knows what works best.

But then again its just another example of east coast > west coast.

 

[teamquestnorth]

There's no way that being tape delayed could increase ratings. Not when results are plastered over social media and forums etc...hours before the event finally starts playing.

I for one didn't even watch the event and I'm sure their were hundreds of thousands that didn't either.

 

[Priziesthorse]

There's no way that being tape delayed could increase ratings. Not when results are plastered over social media and forums etc...hours before the event finally starts playing.

I for one didn't even watch the event and I'm sure their were hundreds of thousands that didn't either.

"I suffer from east coast envy." is what your post should have been in this thread.

 

[teamquestnorth]

"I suffer from east coast envy." is what your post should have been in this thread.

Lol maybe

 

[Priziesthorse]

Lol maybe

I like the new avatar.

 

[teamquestnorth]

I like the new avatar.

You gotta make it believable. Lindland would never stoop to that level to wear that. No matter the amount of money

 

[BJTT-Rizzo]

This goes to show people will tune in more if they headline the show with veterans/old school type guys.

 

[OhWhopDaChamp]

it was cool to me as a one-off or once a year type of thing with the older fighters. I wouldn't keep interest in it long term nor without a good supporting card. I was done with the Pitbull fight and the Kimbo/Sham thing was just like watching the credits of a movie where they show the gag reel ala Smokey and The Bandit.