Now the term is 'Man-Made Climate Change' if I recall
At least they are being specific again
General Climate change
- Thread starter Disciplined Galt
- Start date
At least they are being specific again
"Millennials and people, you know, Gen Z and all these folks that will come after us are looking up and we’re like: The world is going to end in 12 years if we don’t address climate change and your biggest issue is how are we gonna pay for it?" Ocasio-Cortez
some people are looking to change the name once again
Global Meltdown, Global Melting
These options are subtle brand shifts from "global warming," yet they deliver a more negative image. The names signal that ice caps are melting, but also create a more visceral image in the mind -- that real feeling of “melting” when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction. In naming, we call metaphorical names "suggestive names," and they are one of the most popular types of names.
Climate Collapse, Climate Chaos
Good brand names instill a clear message or even a direct call to action. Perhaps that's why climate change isn’t powerful enough: “Change” sounds so neutral. However, there’s nothing neutral about collapse or chaos. Both are states of events that you absolutely want to avoid. They ask each of us to do what it takes to avoid collapsing or descending into chaos. They both also use alliteration -- using the same letter or sound at the beginning of connected words -- a naming trick proven to enhance memorability.
Boiling Point, Melting Point
Arresting brand names often capitalize on vivid visual associations. They refer to a tipping point that we’re catapulting toward and must find a way to avert. Because a boiling point is the point at which liquid vaporizes, it brings forth imagery of rivers, lakes and oceans boiling and disappearing. "Melting Point" paints a clear picture of solid matter melting. As glaciers melt and disappear, so does our way of life.
Scorched Earth
It's time to take the gloves off and stop pretending. Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable -- an irreversible barren wasteland. Plants and animals will die. Humans won’t be able to survive extreme weather like floods, droughts and fires. If we don’t change, we won’t even be able to spend time outside. "Scorched Earth" paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.
The following honorable mentions represent creative outliers that lean on metaphor and wordplay to capture attention, a naming style that is sure to make a brand stand out:
Emission Critical: Focuses on the action we need to take: reducing emissions.
Planet Critical: Draws on a familiar concept of a critical condition.
Pre-Extinction: Powerful and suggests another mass extinction is imminent if we do not change our ways today.
The Great Collapse: The collapse of ecosystems, economies and our way of life.
Earthshattering: Creatively arresting -- the complete destruction of the Earth as we know it.
some people are looking to change the name once again
Global Meltdown, Global Melting
These options are subtle brand shifts from "global warming," yet they deliver a more negative image. The names signal that ice caps are melting, but also create a more visceral image in the mind -- that real feeling of “melting” when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction. In naming, we call metaphorical names "suggestive names," and they are one of the most popular types of names.
Climate Collapse, Climate Chaos
Good brand names instill a clear message or even a direct call to action. Perhaps that's why climate change isn’t powerful enough: “Change” sounds so neutral. However, there’s nothing neutral about collapse or chaos. Both are states of events that you absolutely want to avoid. They ask each of us to do what it takes to avoid collapsing or descending into chaos. They both also use alliteration -- using the same letter or sound at the beginning of connected words -- a naming trick proven to enhance memorability.
Boiling Point, Melting Point
Arresting brand names often capitalize on vivid visual associations. They refer to a tipping point that we’re catapulting toward and must find a way to avert. Because a boiling point is the point at which liquid vaporizes, it brings forth imagery of rivers, lakes and oceans boiling and disappearing. "Melting Point" paints a clear picture of solid matter melting. As glaciers melt and disappear, so does our way of life.
Scorched Earth
It's time to take the gloves off and stop pretending. Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable -- an irreversible barren wasteland. Plants and animals will die. Humans won’t be able to survive extreme weather like floods, droughts and fires. If we don’t change, we won’t even be able to spend time outside. "Scorched Earth" paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.
The following honorable mentions represent creative outliers that lean on metaphor and wordplay to capture attention, a naming style that is sure to make a brand stand out:
Emission Critical: Focuses on the action we need to take: reducing emissions.
Planet Critical: Draws on a familiar concept of a critical condition.
Pre-Extinction: Powerful and suggests another mass extinction is imminent if we do not change our ways today.
The Great Collapse: The collapse of ecosystems, economies and our way of life.
Earthshattering: Creatively arresting -- the complete destruction of the Earth as we know it.
