What the fuck did I just watch
Dem sneaky leprechauns chasing a pot o' gold.
Talk about leveraging a personal brand.
This shit is part of a series.
As a person that works in marketing I think his management is doing a shit hot job. Throwaway presser lines incorporated into a commercial is awesome.
As a fan I want to see him both kill and be killed. Operating in the grey area is easy, but black and white (figuratively) makes money!
It's not dude wipes. It's expensive fucking horses, prestige and gambling.
Didn't want to be a fan, but I think I am now because of business acumen.