Dana says ESPN deal pushed UFC value to $7 billion

[MovinOn]

UFC President Dana White claims the price tag for his fight promotion is nearly double what it sold for roughly two years ago.

Endeavor purchased the UFC for $4.025 billion in August 2016. There were many perceived uncertainties in the wake of the deal, but White immediately promised it would be for the betterment of the organization in the sport moving forward.

According to White and corroborating investor reports, 2017 was the most financially lucrative year in company history. Add in the UFC’s new stateside television deal with ESPN worth $1.5 billion over five years, and White said the value of the UFC brand now sits at a whopping $7 billion.

“When you think about it we haven’t even scratched the surface yet of how big this thing can be,” White said in a recent interview with Tony Robbins. “We just did a TV deal with ESPN for $1.5 billion for five years. Now the company is worth $7 billion.”

Dana White: UFC brand now 'worth $7 billion' after ESPN deal

 

[FrankieNYC]

As usual Dana is most likely exaggerating but as I said in May, 2019 it will be at over $6b

 

[FrankieNYC]

Source interview


View: https://www.youtube.com/watch?time_continue=347&v=hQ8smKskDT8

 

[SCADA]

Tony "Fukin" Robbins?

 

[Severianb]

Dana White and Donald Trump love Alternative facts when it comes to their business finances.

Everyone knows MMA is dying.

 

[The EZ Life]

If they paid their fighters more would the ufc be worth less since their profit would be lower each year?

Would a fighter’s a union would lower the value of the UFC’s worth by a lot?

 

[HEATH VON DOOM]

I believe him yo

 

[FrankieNYC]

If they paid their fighters more would the ufc be worth less since their profit would be lower each year?

Would a fighter’s a union would lower the value of the UFC’s worth by a lot?

Their profit margin is huge
It would depend on how much more they pay.
In 2016 they paid about $120m off of a little over $700m rev
If they paid $140m that would be an average of about $36k more per fighter & hardly affect the bottom line

 

[Chromium]

If they paid their fighters more would the ufc be worth less since their profit would be lower each year?

Would a fighter’s a union would lower the value of the UFC’s worth by a lot?

Short term it would lower their value by a little. Long term? It might actually increase it. More money in the sport equals more talent in the sport. And if you have a larger pool of talent interested in the sport and willing to stay in the sport, your chances of finding the next Conor McGregor or Ronda Rousey increase significantly.

 

[1031]

Short term it would lower their value by a little. Long term? It might actually increase it. More money in the sport equals more talent in the sport. And if you have a larger pool of talent interested in the sport and willing to stay in the sport, your chances of finding the next Conor McGregor or Ronda Rousey increase significantly.

I agree with you but I also think the word "might" is exactly on point. They could just as easily end up with a ton of premadonnas.

My suggestion is to pay them much much more for participation in 1 night 8-man tournaments, like the winner of their first match gets 1 million (that includes the winners of qualifying for alternate fights) AS LONG AS they continue on to the next fight. The winner of semi-final fights earn 3 million on the condition they fight in the final. The final is worth 6 million to the winner and nothing more to the loser.

 

[Mad Dog]

I guess this means fighters will be getting raises?

Dana's response:

 

[Sex Chicken]

Zabit Magomedov will have it over 10 billion by the end of year.
Star power.

 

[jason73]

so they make 700 mill a year but they are worth 7 billion dollars? seems legit

 

[Sheepdog]

The only thing that will ultimately matter is how many people are watching. The extra short-term money that this fat bald cunt can use to throw parties for his douchebag kid or some talent agent can use to sniff coke off a rent boy's ass is irrelevant. The sport is far from dying, but currently the trend is not looking good and it will have to be reversed at some point.

 

[Enock-O-Lypse Now!]

Has the UFC started pushing SJW issues yet?

If not get ready...because their owners will force it on their fighters sooner or later.