I don't know how much he paid Punk but he did bump the buys. If he got Logan Paul I think it would be a decent/significant bump but who knows how much he'd have to drop on him. Honestly, I think it would be a good idea if the price isn't too high and he should pick a fighter and instruct them to clown Paul a lot as he beats his ass. It could do wonders for the UFC's sagging PPV buys. In the end I believe it is the control that matters to Dana more than how much he has to pay them.