If Lorenzo wanted it done, he has no say in stopping, it, business is business, you need people more than they need you all the time, I think you're overthinking someone who already proves he's pretty shameless.
He turned and believed they needed TUF to survive after ostensibly Lorenzo and Frank over ruled him to do the first one. Dana learns to like what brings him money very fast and tries to bury that he was ever against it in a deep grave as soon as he can.
