Bayley in NXT was pretty much the female John Cena. Except everyone liked her. She was able to appeal to older wrestling fans, as well as the preteen female demographic. Her aura has been reduced significantly on the main roster, but some are holding on to hope.
Seth Rollins is a workhorse who frequently puts out great performances, very apparent with his recent IC run. Excellent matches, and was originally presumed to be the break out face of the Shield. Even more so his return from injury was very HHH 2002-esque, people wanted to cheer him. He is an incredible pro wrassler.
Braun Strowman is 99% of the time is in very worthwhile segments, usually showcasing his strength. As well as his character being portrayed on Austin/Rock levels of no fucks given, appeals to a lot of fandoms. Spot fest lovers, Attitude Era lovers, and his in ring work has consistently improved. From flipping ambulances to just throwing people, he is always in discussions of hot things in wrestling.
Edit for Braun: Long story short, larger than life character the Fed has been lacking for some time