From the Seinfeld fact a day calendar:
"By 1997, the money pouring in from Seinfeld's success allowed NBC to plan for its inevitable Seinfeld-free future, investing in cable networks, international markets and long-term rights to broadcast the Olympics. "It almost defies logic what the value of the program is," a media buyer told Businessweek. "Seinfeld is one of the most important shows in history." Businessweek declared it a 'TV supershow.' "
"By 1997, the money pouring in from Seinfeld's success allowed NBC to plan for its inevitable Seinfeld-free future, investing in cable networks, international markets and long-term rights to broadcast the Olympics. "It almost defies logic what the value of the program is," a media buyer told Businessweek. "Seinfeld is one of the most important shows in history." Businessweek declared it a 'TV supershow.' "