Hmmm, I'm trying to think if we haven't seen it before because it doesn't work, or if it's because it's generally a character development gimmick that guys have outgrown by the time they're main event material. At any rate, he's ripping off the Rock, lol.A "Spite" Face is not a good way to use that belt.
IC? US? TAGS? Sure, but a Spite Face World champ? Yeah... dunno about that