Here's my problem with this
@MelE5150. These companies have supported the UFC and fighters on their roster for years. Zuffa depended on them to help keep the business afloat when times were tough, and to supplement the fighters incomes, while Zuffa paid them peanuts. The fighters depended on them (and still do) to make money outside of the UFC, because the UFC pays so bad. Now that Reebok and MusclePharm threw some serious cash around, these companies are no longer good enough for the UFC to do business with. So they get kicked to the curb, they're no longer given that platform to promote their products, their revenue declines...their business gets hurt, and so do the fighters. Zuffa is notorious for using people, and then throwing them away, when something better comes along. They've done it with pioneers of the sport, they've done it with fighters over the last 10 years, they do it with fighters today, and they've done it to sponsors that helped them become what they are today. They have zero loyalty whatsoever (unless you're a personal friend).
But yeah, you're right...they are like any other business in that regard. Just sucks to see people get hurt because of it.