This is a very interesting documentary about Sonny Vaccaro.
He is responsible for the modern sports shoe market(Nike, Adidas, Reebok). It is a little long but worth a watch.
View: https://.youtube.com/watch?v=fgyR36HN3CA
Film Summary from ESPN:
"What's undeniable is this: Sonny Vaccaro is one of the sports world's most charismatic, polarizing and influential figures. Now 75, he is still a fast-talking maverick whose zeal for basketball, advocacy for underprivileged kids, and instinct for sales forged an era of unprecedented growth for two pillars of pop culture: basketball and sneakers.
It was Vaccaro who advised agents during the ABA-NBA wars of the 1970s, who launched Nike's "Air Jordan" empire in the 1980s, and who ushered in the professionalization of youth basketball in the 1990s, when players such as Kobe Bryant and Tracy McGrady, both of whom signed shoe deals brokered by Vaccaro, turned high school games into auditions for the NBA."
He is responsible for the modern sports shoe market(Nike, Adidas, Reebok). It is a little long but worth a watch.
View: https://.youtube.com/watch?v=fgyR36HN3CA
Film Summary from ESPN:
"What's undeniable is this: Sonny Vaccaro is one of the sports world's most charismatic, polarizing and influential figures. Now 75, he is still a fast-talking maverick whose zeal for basketball, advocacy for underprivileged kids, and instinct for sales forged an era of unprecedented growth for two pillars of pop culture: basketball and sneakers.
It was Vaccaro who advised agents during the ABA-NBA wars of the 1970s, who launched Nike's "Air Jordan" empire in the 1980s, and who ushered in the professionalization of youth basketball in the 1990s, when players such as Kobe Bryant and Tracy McGrady, both of whom signed shoe deals brokered by Vaccaro, turned high school games into auditions for the NBA."