In a world where everything is measured upon clout, this is a smart move by Sugar Shane, does he look like a complete clown? Yes, but he's one hell of a fighter, he's striking is super high level and although, he sorta lacks power, he got that IT factor. Could he be a star in the nearby future? No, he's simply not there at all yet, I think he will become a budget version of Conor, but that in itself is pretty marketable and should be able to give him some nice paydays along the way.
More of the new generation is gonna look after this guy with his new tattoo, he could probably even get Tekashi to watch his fights live at the arena, is all of this bad for the sport though?
Meh, the sport is already on a way where all these B level actors are gettng invited in because of their ties with the agent firm WME who owns the UFC, so it's not really a big transition, some would even argue that getting a "big" star like 69 is great for the promotion.
Sean is a marketing genius in my book, with this new low life decadent generation, this move will surely make him popular, dont hate the player, hate the game.