Sports | Philstar Mobile
"MANILA, Philippines – Five years ago, mixed martial arts in Asia was in its infancy. While the sport was growing from strength-to-strength in other parts of the world, the scene was less developed. That all changed when One Championship launched in 2011.
One Championship burst onto the scene and never looked back. In just a few short years, the organization grew to become the number one sports media property in Asia, an impressive feat when you consider that non-Asian sporting properties like the National Basketball Association and Barclays Premier League have traditionally dominated airwaves.
One Championship’s formula for success involves combining world-class entertainment value, similar to what one will find in a Las Vegas extravaganza, with elite sporting action that features Asian heroes that fans can root for. The end result is an event that attracts the biggest celebrities in the countries, and fans that pack out the arena to catch their favorite mixed martial arts stars in action. One Championship emphasizes it is Asian-based with a roster of Asian World Champions. The world-class production value also created a television product that has wowed fans of live sport all over the world.
One Championship has also managed to enter the market at an opportune time. Broadcasting rights are at an all-time high. The Barclays Premier League recently reached sold broadcasting rights in Britain alone for more than 5 billion pounds over the next three years, while the National Basketball Association struck a nine-year, $24-billion deal with ESPN and Turner Sports last year. As the rest of television moves towards live streaming and subscriptions, live sports’ contribution to premium content on television grows even larger. One Championship has leveraged this growth to be broadcast to over 70 countries all over the world, and the number continues to grow at an exponential rate. While the numbers alone are mind-blowing, industry observers who have been watching the explosive rise of sports media rights say it is merely a sign of things to come....."
"MANILA, Philippines – Five years ago, mixed martial arts in Asia was in its infancy. While the sport was growing from strength-to-strength in other parts of the world, the scene was less developed. That all changed when One Championship launched in 2011.
One Championship burst onto the scene and never looked back. In just a few short years, the organization grew to become the number one sports media property in Asia, an impressive feat when you consider that non-Asian sporting properties like the National Basketball Association and Barclays Premier League have traditionally dominated airwaves.
One Championship’s formula for success involves combining world-class entertainment value, similar to what one will find in a Las Vegas extravaganza, with elite sporting action that features Asian heroes that fans can root for. The end result is an event that attracts the biggest celebrities in the countries, and fans that pack out the arena to catch their favorite mixed martial arts stars in action. One Championship emphasizes it is Asian-based with a roster of Asian World Champions. The world-class production value also created a television product that has wowed fans of live sport all over the world.
One Championship has also managed to enter the market at an opportune time. Broadcasting rights are at an all-time high. The Barclays Premier League recently reached sold broadcasting rights in Britain alone for more than 5 billion pounds over the next three years, while the National Basketball Association struck a nine-year, $24-billion deal with ESPN and Turner Sports last year. As the rest of television moves towards live streaming and subscriptions, live sports’ contribution to premium content on television grows even larger. One Championship has leveraged this growth to be broadcast to over 70 countries all over the world, and the number continues to grow at an exponential rate. While the numbers alone are mind-blowing, industry observers who have been watching the explosive rise of sports media rights say it is merely a sign of things to come....."
