This is why having actual friends is still important even when (relatively) wealthy and famous.
I get that people throw Conor's name out to get themselves in the headlines, but that's for obscure fighters, not long-time former UFC champions whose face is plastered all over UFC TV coverage all the time. Nobody is reading an MMA website (the only place this would get reported, so we're not talking casuals here) and going 'who is this Tyron Woodley fella calling out Conor?'
He needs a friend to go 'Tyron, he was never going to fucking fight you, and why in the utter fuck would he fight you now? You're embarrassing yourself.'