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Tweaks to the UFC’s tiered Reebok sponsorship structure are part of the promotion’s newest policy changes, ESPN reported Friday. Under the new structure, athletes with three or less fights in the UFC will receive a Reebok sponsorship stipend of $3,500 per fight, while athletes with four or five Octagon fights will earn $5,000. Previously, both of those categories were encompassed under one sponsorship tier, which paid out $2,500 in Reebok earnings per fight.
UFC chief operating officer Lawrence Epstein told ESPN that over half of the UFC's roster falls within the two tiers affected by the change.
"This gives the shorter-tenured fighters on our roster an increase," Epstein said. "We felt this was the most impactful, meaningful way to get more money to our athletes."
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In addition to tweaking its sponsorship tiers, the UFC has enacted further policy changes regarding the promotional obligations of its fighters.
Athletes are now obligated to provide “four days of ‘advance’ media promotions, six hours of ‘fight week’ promotion, and one hour of ‘post-fight’ promotion.” Athletes competing in headlining bouts — main or co-main events — are additionally required to permit the UFC filming access “eight days prior to a fight.” The UFC can also request a “one-day, eight-hour commercial shoot” twice a year for each of its individual athletes.
Notably, the UFC enacted these new policy changes without athlete consent, as fighters in the UFC lack the ability to collectively bargain with the promotion due to the absence of a recognized fighters’ union or association.
UFC alters Reebok sponsorship earning tiers