"Be available for life to happen" - Bill Murray
- Jan 14, 2018
Is there still a debate over whether MMA (or more accurately, the UFC) has crossed over into the mainstream? Conor is arguably one of the biggest global sports stars. This fight is being advertised by the biggest name in sports, ESPN. The promo uses the music of one of the most popular artists in the world, Eminem. To say that another way..., the biggest artist in the world is sharing a promo from the biggest sports channel in the world to promote a fight with the biggest sports star in the wold. Plus all the high schoolers and college kids follow at least the big names. I’d say by any objective standard Conor has obviously transcended from sport to mainstream culture and I’d argue the UFC has reached the bar as well.