UFC Signs New Beer Sponsor Following the End of Deal with Bud Light

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nuraknu

savage
Jul 20, 2016
6,247
10,754


The UFC has inked a multi-year, multi-million deal with Modelo Especial to serve as the official beer sponsor of the organization in the United States starting in 2018.

The deal comes as the UFC’s current contract with Anheuser-Busch comes to an end later this year.

Modelo — a Mexican import brand that also sponsors teams such as the Golden State Warriors and the Chicago White Sox — will look to expand their brand in the U.S. even further with branding in the UFC Octagon as well as with athletes in the organization....

Source/more: UFC Signs New Beer Sponsor Following the End of Deal with Bud Light | MMAWeekly.com
 

SongExotic2

ATM 3 CHAMPION OF THE WORLD. #ASSBLOODS
First 100
Jan 16, 2015
41,994
54,194
Will they advertise Modelo negro too?


That word is sometimes considered offensive.



Serious question
 

SongExotic2

ATM 3 CHAMPION OF THE WORLD. #ASSBLOODS
First 100
Jan 16, 2015
41,994
54,194
I like Modelo btw. Bottle is shit but the beers okay.

Wish they signed with Bohemian or kiriin ichaban tho.
 

SongExotic2

ATM 3 CHAMPION OF THE WORLD. #ASSBLOODS
First 100
Jan 16, 2015
41,994
54,194
Anything is better than bud lite tho.

It tastes like ferrets piss. And it gives me the shits.
 

Clappin'Daddys

Posting Machine
Sep 9, 2015
2,529
3,563
Will they advertise Modelo negro too?


That word is sometimes considered offensive.



Serious question
It’s negra actually ;). It’s Mexican beer, so I think they’ll let it slide.

Corona would have done well to ink a deal with the ufc.
 
Nov 21, 2015
9,248
12,502
Funny! Modelo is literally one of my favorite beers but god damn that is WAY
down the list of top beer sponsors... Makes me think the bigger sponsors aren't feeling
the post Jones, Honda, Rumble, Silva and quite possibly Conor UFC star power is worth
the investment
 

Mix6APlix

The more you cry, the less I care.
Oct 20, 2015
12,918
13,405
Great. More fights in Mexico, aka the place no one cares about.
 

Bocephus

Active Member
Oct 2, 2017
120
210
Modelo is owned by AB InBev. Basically just switched Bud Light with Modelo to draw more gringos towards the brand.