You decide both? How does that work?It seems like the ideal measuring stick when you're decided what deserves public attention and what should receive the lion's share of resources.
Immediate impact on society and public attention as your driving force..
This sounds more to me like an attitude a short-sighted politician might have for his/her policies.
If that is how you decide to distribute resources, surely social sciences will thrive and theoretical fields will dwindle considerably.
Or to put it in big projects, you'd build a new shiny research center as monumental as apple's donut - for gender studies, rather than the large hadron collider.
That sounds all kinds of wrong to me.