It's 2018 and the ladies are supposed to be able to do practically anything, so WTF is up with this marketing campaign?
Doritos to make ‘lady-friendly’ chips that don’t crunch for women
Bosses at Doritos have revealed they are to launch a new “lady-friendly” version of the snack which are quieter to eat and a lot less messy.
Food and drinks giant PepsiCo — which owns Doritos — has claimed research has found women do not like to crunch loudly or lick their fingers when eating in front of others.
Global chief exec Indra Nooyi told Freakonomics Radio: “Although women would love to crunch [chips] loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public.
“You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.
“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers."
https://nypost.com/2018/02/04/doritos-to-make-lady-friendly-chips-that-dont-crunch-for-women/
I mean, guys can do this for crying out loud:
Doritos to make ‘lady-friendly’ chips that don’t crunch for women
Bosses at Doritos have revealed they are to launch a new “lady-friendly” version of the snack which are quieter to eat and a lot less messy.
Food and drinks giant PepsiCo — which owns Doritos — has claimed research has found women do not like to crunch loudly or lick their fingers when eating in front of others.
Global chief exec Indra Nooyi told Freakonomics Radio: “Although women would love to crunch [chips] loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public.
“You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.
“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers."
https://nypost.com/2018/02/04/doritos-to-make-lady-friendly-chips-that-dont-crunch-for-women/
I mean, guys can do this for crying out loud:
