General Can this news service get Millenials interested in watching the news and being better informed?

[Banchan]

Well Cheddar is specifically geared toward younger audiences. The style is meant to appeal to younger people, with lots of bright colors and motion graphics, and most anchors appear to be under 40. And the selection of stories also skews younger, with the channel covering a lot of news that will be interesting to Millennials but that you just would not see on CNN or Fox.

For instance, I just turned it on to see what they were covering and there was a story about Ariana Grande's appearance on Carpool Karoke. They cover more serious news as well of course, but they frequently work this youth-oriented kind of content into their story line-up.

Apparently the approach is actually working, in that 60% of Cheddar's audience is under 35 according their website, but I'm not sure how many people are actually tuning in.

Who else would watch news like that but under 35??
That doesn't mean more millennials are watching news, that 65 percent of Cheddar's under 35 probably watch news before Cheddar.

 

[MachidaKarate]

Who else would watch news like that but under 35??
That doesn't mean more millennials are watching news, that 65 percent of Cheddar's under 35 probably watch news before Cheddar.

Could be.

But that just goes back to my original question: Can a service like Cheddar get a previously disinterested group of people interested in the news by appealing to them directly?

 

[Banchan]

I would tune into CNN just to watch Chris Cuomo tho. I don't own a t.v. tho.

 

[Banchan]

Could be.

But that just goes back to my original question: Can a service like Cheddar get a previously disinterested group of people interested in the news by appealing to them directly?

No imo because the problem is not that they don't trust CNN or Fox or whoever, they don't trust any one source for information anymore and Cheddar is just another news station with a TMZ twist.

 

[MachidaKarate]

No imo because the problem is not that they don't trust CNN or Fox or whoever, they don't trust any one source for information anymore and Cheddar is just another news station with a TMZ twist.

But like I said earlier, Cheddar doesn't have to be an exclusive engagement. You say younger people don't trust "any one source" but they're getting their news from somewhere. Couldn't Cheddar be one of the multiple sources they turn to?

 

[Banchan]

But like I said earlier, Cheddar doesn't have to be an exclusive engagement. You say younger people don't trust "any one source" but they're getting their news from somewhere. Couldn't Cheddar be one of the multiple sources they turn to?

I'm not watching. That's what I can tell you. I predict I wont be alone.