If you could start your own promotion what would you do different than Zuffa?
I think I'd take a different approach to their marketing strategy - and by that I mean hire a competent marketing team.
I'd also listen more to the hardcore fan base regarding production concepts that could help elevate the experience and bring more excitement to the sport.
I'd also offer a more cohesive distribution strategy when it comes to getting my product/content to my fans globally in a simpler manner instead of spreading it across God knows how many platforms/networks.
I'll leave it at that for now.