Dana White: UFC 196 did 1.5 million PPV buys

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Wild

Zi Nazi
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Dec 31, 2014
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According to UFC president Dana White, UFC 196 seemingly earned a 1.5 million PPV buy rate, which puts it right behind UFC 100 but ahead of all other landmark events in the promotion's history.

"People have been telling me 'what are you going to do when Chuck Liddell retires?' then 'what are you going to do when GSP is gone?' There is always new great fighters coming down the pipeline," White told ESPN's Max & Marcellus. "In this sport, we put the best against the best, or sometimes we do crazy stuff like on Saturday night, where Conor McGregor says 'I want to fight Nate Diaz. I'll fight him at 170 [pounds].'

"These are things that capture people's imaginations. That is why the thing does 1.5 million PPV buys. That is because it captures the imaginations of fight fans."

LINK: Dana White: UFC 196 did 1.5 million PPV buys
 

tang

too high to rigg
Oct 21, 2015
9,404
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Conor is probably the biggest draw in the UFC. But Nate Diaz for sure helped get that number. (.5)
 

PrideRules

Pride Never Die!!!
Oct 20, 2015
1,203
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Mayweather would have made $60 mill on that. His opponent would have done 20mil+

in u fight cheap, eggs get paid the omlets share.
 
M

member 3289

Guest
I imagine Conor got at least $15-20 million when you include PPV points
 
M

member 3289

Guest
Think its closer to 9 million, still very impressive.
It all depends on how much he gets per PPV buy. I remember reading about the deal Overeem signed when he came over from Strikeforce and how there was a gradual increase based on the # of PPV's sold. It started at $2/ppv and went up to $4-5/ppv once a certain number were sold.
 

DoTheKick

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Dec 31, 2015
599
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It all depends on how much he gets per PPV buy. I remember reading about the deal Overeem signed when he came over from Strikeforce and how there was a gradual increase based on the # of PPV's sold. It started at $2/ppv and went up to $4-5/ppv once a certain number were sold.
I'm pretty sure Conors was between $5-$7, I could be wrong though.
 

Silverball

Member
Feb 24, 2015
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Think its closer to 9 million, still very impressive.
Conor vs Diaz was the difference between less than 500,000 pay per views and 1.5 million pay per views (second best pay per view in the company's history). I'm speculating a bit, but let's be honest, that's pretty close the reality of the situation. Conor actually deserved to be paid at least 20 million, and Nate should've got quite a bit more than what I hear he was paid, risking his career (brand) and well being by taking a fight like that on short notice. I realize that most of us on this board would be more than thrilled with what either fighter was paid, but the world of professional athletes is not the real world most of us live in.
 

DoTheKick

Well-Known Member
Dec 31, 2015
599
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Conor vs Diaz was the difference between less than 500,000 pay per views and 1.5 million pay per views (second best pay per view in the company's history). I'm speculating a bit, but let's be honest, that's pretty close the reality of the situation. Conor actually deserved to be paid at least 20 million, and Nate should've got quite a bit more than what I hear he was paid, risking his career (brand) and well being by taking a fight like that on short notice. I realize that most of us on this board would be more than thrilled with what either fighter was paid, but the world of professional athletes is not the real world most of us live in.
Probably the first event in history that a ppv with no title fight main event potentially made more than one with a title fight. Still think it would have broke the 1 mil mark easily with RDA.

All in all they both had the best the paydays of their careers, Nates gained a massive following now (even bigger than before) and for me this is only good for the sport, there will be bigger events and bigger paydays. Its all about progression. This blows 90% of fighters salaries clean out of the water.
 

Silverball

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Feb 24, 2015
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I believe Al Haymon, Mayweathers promotional partner, only made money on international broadcasts. Mayweather and his opponent split the money from ppv. The UFC take the lion's share of both.
That's the gist of what was meant when I posted that pic in my response. Also the 80/20 profit split vs 20/80, etc., mentioned in the lawsuit(s) filed against the UFC.
 

Silverball

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Feb 24, 2015
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Probably the first event in history that a ppv with no title fight main event potentially made more than one with a title fight. Still think it would have broke the 1 mil mark easily with RDA.

All in all they both had the best the paydays of their careers, Nates gained a massive following now (even bigger than before) and for me this is only good for the sport, there will be bigger events and bigger paydays. Its all about progression. This blows 90% of fighters salaries clean out of the water.
I think they might've hit the million mark with RDA, but it wasn't guaranteed. The two press conferences with Conor and Nate sold the fight in a way that RDA would never have been able to. No offense to Don Anjos, who is a great fighter. You can't discount the big ratings bump that took place during Nate's previous fight on big Fox, followed by his post fight call out of McGregor. We're talking major network primetime television numbers, which dwarf all UFC pay per views, even Conor's.

It's great that Nate finally made some money in this sport, and that he's in a position to make even more in his next fight. The UFC long ago progressed to the point of being able to pay their athletes better, and if they'd been doing so for the last several years, then maybe there'd be more than one Conor and one Ronda, both of which are pretty close to being outliers when it comes to pay per view numbers. That said, when McGregor jokes about the company being successful in 2015 because of him, he's not entirely wrong.
 

Ryann Von Doom

The Man
Jan 28, 2015
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Imagine if this was the fight they made from the get go.... Like they fuckign should have.. would have been over 2 mil.
 

DoTheKick

Well-Known Member
Dec 31, 2015
599
788
I think they might've hit the million mark with RDA, but it wasn't guaranteed. The two press conferences with Conor and Nate sold the fight in a way that RDA would never have been able to. No offense to Don Anjos, who is a great fighter. You can't discount the big ratings bump that took place during Nate's previous fight on big Fox, followed by his post fight call out of McGregor. We're talking major network primetime television numbers, which dwarf all UFC pay per views, even Conor's.

It's great that Nate finally made some money in this sport, and that he's in a position to make even more in his next fight. The UFC long ago progressed to the point of being able to pay their athletes better, and if they'd been doing so for the last several years, then maybe there'd be more than one Conor and one Ronda, both of which are pretty close to being outliers when it comes to pay per view numbers. That said, when McGregor jokes about the company being successful in 2015 because of him, he's not entirely wrong.
Conors a pioneer, love him or hate him he's raised it too the next level. Only thing that annoys me is a lot of 'fans' have recently came out of the woodworks who pretend to know it all. "Anybody can choke anybody" was a post I seen quite a lot on facebook the following day, once they start to educate themselves on the sport this should boil over though.

Im not sure theres a direct correlation between how a fighters paid and how they perform, I would have imagined this being the opposite, but most of your points are bang on. If Mcgregor vs Mendes hit 1 mil, him and Aldo done around the same, I'd imagine him vs RDA would have certainly broke the 1 mil mark.
 

DoTheKick

Well-Known Member
Dec 31, 2015
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Reports are he made $12 million
Close enough, I was meaning he got about $5-7 dollars per ppv buy, if it was 7 this works out at about 10.5 mil then 1 mil for the fight itself, so the numbers certainly work out.
 

Silverball

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Feb 24, 2015
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Conors a pioneer, love him or hate him he's raised it too the next level. Only thing that annoys me is a lot of 'fans' have recently came out of the woodworks who pretend to know it all. "Anybody can choke anybody" was a post I seen quite a lot on facebook the following day, once they start to educate themselves on the sport this should boil over though.

Im not sure theres a direct correlation between how a fighters paid and how they perform, I would have imagined this being the opposite, but most of your points are bang on. If Mcgregor vs Mendes hit 1 mil, him and Aldo done around the same, I'd imagine him vs RDA would have certainly broke the 1 mil mark.
Buyrate was 825,000 for McGregor vs Mendes. We could speculate all day as to what the numbers might've been with RDA instead of Diaz, but what we do know is that Conor is huge draw, and Nate is without a doubt a needle mover. At the end of the day it worked out well for all of those involved, at the top of the card.
 

delightone

Insert Crown here
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Jan 14, 2015
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I hope nate got some PPV points, but to be honest i don't think he got them