99% of the UFC's posters are two dudes staring at each other. Pride made posters that actually made you think a bit when you saw them. There are some exceptions but there is a reason why people complain so much about their posters. Most diehard fight fans love most of Prides. I tend to be one of those of those people.If the UFC had made this exact same poster you'd still call it lame. Guaranteed.
You are right, if the UFC made the exact same poster I'd call it lame because Pride already made it.