
The owners of the UFC are in advanced talks to sell the business, sources told ESPN.com.
At least four bidders -- including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group -- are believed to have submitted bids for the organization. The winning bid, should things proceed, is expected to be for a valuation of in between $3.5 billion and $4 billion, multiple sources with knowledge of the negotiations told ESPN.com.
"As a private company, we don't discuss speculation or rumors related to our business," said David Sholler, vice president of public relations and athlete marketing for the UFC.
Investment bank Goldman Sachs has been representing Zuffa LLC, which bought the UFC in 2001 for only $2 million. Sources with knowledge of the numbers presented to potential investors said that Goldman Sachs had represented UFC's last full year earnings in the $200 million to $250 million range, before interest, taxes, depreciation and amortization. A new television rights deal, which would begin in 2019, could add an additional $250 million in annual revenue to the bottom line, investors were advised.
LINK: Sources: UFC owners in talks to sell promotion