Here is a interview with Nate Quarry. He says the fee for his AND1 sponsorship was. 50,000 alone.
Nate Quarry discusses UFC contracts, pay, sponsors, uniforms, fighter associations & more - Bloody Elbow
When I started fighting it was so much more accepting. When I was sponsored by And1, it was such a big story. No fighter had ever been sponsored by a big shoe company like that. It was front page news on MSNBC.com. You can’t buy a story like that. How much exposure did that get the UFC? Well, a year later they passed the rules about acceptable sponsors, and sponsors now have to pay a fee to the UFC for the privilege of sponsoring a fighter. And1 called me and said, ‘We’re sponsoring you, not the UFC. They have plenty of money. Our budget doesn’t allow us to pay $50,000 to the UFC.’ So after that, I lost my And1 sponsorship.
I spoke to
Bjorn Rebney about this a while back, and asked his thoughts on fees for sponsorships. He shook his head and said, ‘We will never do that. That is just ridiculous. It just kills everyone.’ Now organizations allow someone like me with Zombie Cagefighter to sponsor guys. I don’t have $50,000 to put my logo on a shirt that’s really not going to bring in any t-shirt sales for me. I just couldn’t do it. Now with Bellator, I can pay someone a reasonable amount of money and save $50,000. I may not be getting
UFC 100 PPV numbers of viewers, but it’s still pretty good, and it helps the fighters out.
The announcement of an official UFC uniform also elicited an impassioned response.
Once again, that’s just completely screwing over the fighters. I was making more money from sponsors than I was from fighting, quite often. To take that away… You’re saying once again that the UFC is all about the UFC. [They might say], ‘We want to make sure we don’t have another incident like
Dennis Hallmanwearing inappropriate shorts.’ Well, you could just say, ‘We don’t want guys wearing shorts like that, and if you show up in shorts like that, we’ll put you in these shorts.’ Instead, they want to unify things.
I was actually told this: ‘The UFC can’t grow if you’re out there pitching your sponsors and all of that type of stuff.’ Really? When every five seconds you have, ‘Coming up next week, the next best card of the year!’ and then the week after that, ‘The next best card of the year, brought to you by Harley Davidson and this movie that paid us lots of money to tell you how awesome it is.’ Then you have the scroll at the bottom talking about how awesome everything is and how you need to buy these products. So I’m not buying that. It’s that you want to grab everything you can.
Nate also felt the UFC’s habit of sponsoring select fighters for large sums was unfair.
When you see the UFC sponsoring certain fighters like
Jon Jones, that is clearly a conflict of interest, because the UFC has the deepest pockets, and they can say, ‘We’re going to give this fighter $100,000 to put this UFC logo on his shorts.’ That allows that fighter to get better training and bring in the best coaches. I’m just shocked that’s not covered more. Even Dana White saying he was going pay
Mike Dolce to work with Cyborg so she could make weight against
Ronda Rousey. I love Mike Dolce, but that’s another clear conflict of interest, all designed around what will be the biggest Pay-Per-View fight that will make the UFC the most money.