According to the article, one of the big problems that last CEO (that Eurofag) had was the EU proposed a 56% tariff on, among other things, US-made motorcycles in 2021 in response to Trump tariffs. And they were afraid of that because the EU is Harley's second biggest market behind North America.
Some very light google-fu says Harley sold roughly 1/4 of the bikes to the entire EU that it did to just the US (much less all of North America).
That was a huge focal point, apparently.
And according to the article, Harley wants to continue to focus on touring bikes, cruisers, and trikes.
So....yeah.