How do you market someone better than giving him a fight against a well known and established fighter? Then in the build-up you can promote him and introduce him to the fans who don't pay as much attention to the prelims/early main card where he's fought so far.simple formula? what happened to the marketing system?
My point is that he's not well-known and has a fight booked with Cerrone, who's well known among the casuals, hardcore, JRE fans, etc.
Unless you're part of the UFC circle (fightpass subscribers), who knows about this guy?
Till has 4 UFC fights. He's undefeated and he's an exciting guy. How do you propose they promote him aside from what they're currently doing?