I'm from Massachusetts. The UFC sold out the arena both times. The advance on Shogun vs Sonnen was better because the card was 100x more stacked, but more importantly because the Patriots were not playing the same day
I expected the UFC to come nowhere near a sell out due to the Patriots game and thought it was a bad blunder on their part. They proved me wrong, because the fact they sold out the TD garden DURING a Patriots playoff game is fucking insane.
AND they did that all based on and around Conor - not Shogun, Sonnen, Overeem, Faber, Lauzon. Plus the FS1 show being a network launch and the first in Boston in 3 years).
The gate was bigger for Shogun/Sonnen because the tickets were priced normally for that show. Due to the NFL game (and honestly, probably the weaker undercard), tickets were cut down from $75 for the nosebleeds like FS1, to $45.. and so on. The entire arena's ticket prices were structured that way.
THAT is why honestly, when you REALLY looking at the numbers and business side of things/circumstances surrounded the show (NFL game, FS1 being launched and that fight running unopposed to ANY big sports game in Boston that day)... and not just say "well, the gate was bigger for one show than the other", the only conclusion you can really come to is the opposite.
Conor actually DID draw fans, he did a way, way, way better job and house than almost any business insider/expert thought he would. Again, the show was based ENTIRELY around Conor and he drew way over expectations despite going up against very heavy opposition both locally and on TV. To reiterate, there was a Patriots game (which is THE show to see on that day in Boston unless you are a HARD CORE MMA fan, trust me... the FS1 show had casual fan interest, and on Sunday, the Patriots game was the only place to be outside of the MMA world), this was on a Sunday night, and the card was weak.
Just to add one to the fact the building was sold out based around a single fighter, the show also beat the FS1 debut in the ratings b ya considerable margin. The FS1 debut was the network's highest rated show since the first day the network launched. No other prelim or Fight Night came close, especially not in the last 6 months. UFC numbers have been on very steady decline on that channel, save for the bigger shows.
The gate is one aspect, BUT, there is actually a reason the gate was less. The venue was sold out.. but please try to look at more than one aspect (because there are even more than what I'm listing here). When you look into the numbers, the sell out, the ratings, and more - the only conclusion that can be fairly drawn is that Conor is actually MORE of a draw in America and Boston than people expected.
What he did Sunday was great for the sport and will be one of the major tipping points in his career that make him a star if he can continue winning. The UFC desperately needed something like Sunday night, because outside of Ronda Rousey, NO new fighter to come along in the last 2 years has done anything close to what Conor did.
The UFC (and honestly, MMA itself in general) need someone to do EXACTLY what Conor has done so far. Not just talk and sell fights, but connect with the audience, grow a huge fan base.. and oh yeah, most importantly, go out and destroy his opposition, looking beyond impressive in doing so, 4 out of 5 times by beautiful knockout in mind boggling performances that seem to indicate Conor is at a different level of understanding when it comes to not just the promotion of MMA ,but the fighting aspect of it, too. I could go on all day about how unique of a fighter he actually is INSIDE of the cage... but I'll save that for later.
The fact is, what Conor did was far above what was thought possible and expected, and I think that's the only conclusion you can come to as a fact when you examine all of the things that went into making Sunday night's event a success.
Hope you guys can take the time to read this in full and provide some feedback.