I totally see your point, and in a Utopian society we would have booking based on merit alone, but there is zero chance that the UFC is as big as it currently is with only merit-based booking. The best fighters in the world have intrigue, and they do bring fans, but the ceiling is very low unless you start selling fun fights and personas. I think the UFC is doing a decent job of juggling merit and fame, because if they do merit-based booking solely you will lose a ton of fans. Your idea of an ideal direction would be something that I could probably get on board with, but I definitely will not be able to get 10 friends to come over and watch the whole card like I do when Conor fights. The ceiling of this sport is raised substantially when you factor in compelling stories and personalities, and that's just the way things are. The UFC can't change that, so they have to adjust their strategy to fit the priorities of the fans. I don't think they can train casuals into watching like hardcores.
That shouldn't be the goal.
That sounds control crazy.
People like fights period.
Once it was introduced into msm it was over.
The notion that Dana or Zuffa "saved mma" is just total bullshit.
It will always, always, always be profitable with even mediocre management, corruption withholding.
The UFC doesn't "need" to bring in casuals like hardcores.
That may be their goal, but that's obvious greed as the sale proves.
They've choked the industry.
It's ok to disagree, but my opinion is as valid as anyone else's, and it's seasoned.
I believe this spirt can and should be held on it's merit, and appeal to fighters primarily the same as fans, with respect and honor forthright, just like martial arts.