Shill Em All: Why Ethical MMA Journalism Is So Hard to Come By

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Greek777

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I just wanted to add that the author of this article, Brian D'Souza, wrote one of the best books ever related to MMA. It's THE book the business side of things that literally none of us would have any idea about unless we went out and spoke to these managers, fighters, people behind the scenes etc like Brian did

Want an example? The story details when Fedor's manager was held for 3 days at gun point by PRIDE officials, who forged Fedor's signature on their contract. They demanded Fedor sign away for peanuts (while champion). The story is absolutely insane. The Yakuza went to his manager's home, scared the fuck out of his wife and family. That is what set the wheels in motion to PRIDE's demise. He went to the Japanese version of the FBI and that was what led to PRIDE losing their Fuji deal and eventually closing.

There is SO MUCH in this book that I could not believe when I read it, but at the same time, I could. The book focuses on Fedor, GSP, Shogun, Anderson and BJ. Each has their own section, with Fedor's being by far the most interesting. I know ti sounds like I'm shilling the guy's product, but I am really not. If you had to own two books on MMA, it'd be Gentry's No Holds Barred for the historic perspective and how it all happened, but Pound for Pound is a MUST read about everything that happens backstage and how the careers of these elite guys went down.

You can get it on Amazon at a great price. I initially bought the eBook and was blown away by it so much I had to order it, pretty much the day it came out a few years ago. I've read it twice since then. I'm also working on doing an interview with Brian for this site. I've already spoken to him about it and he is down, I just want to make sure I ask some really, really interesting and good stuff. So I'm reading the book for a third time.

Here's a link to get it

http://www.amazon.com/Pound-Modern-G...r+pound+modern

If you want a preview, I actually just watced this interview/podcast that he did with Bloody Elbow writer Kid Nate. Honestly, this interview is a must listen too, and I highly doubt anyone could not want to read the book after hearing it.

I may make a separate thread on this to familiarize the people on here with him and his book before the interview happens. Again, this is must read/listen stuff for anyone interested in how this sport really works. It's absolutely amazing how corrupt both Japan and Brazil are. You'd be shocked at how badly Anderson and Shogun were screwed by Rudimar Fedrigo (Chute Boxe head)... But if you think that's bad, just wait until you get to the Fedor stuff. Here's the podcast thing I mentioned that is again, a must listen.


View: https://www.youtube.com/watch?v=RRISyEfKcrg
 
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Greek777

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Just to make it clear, D'Souza is not just writing this on word of mouth. Every single thing in the narration of the book is backed up by interviews and facts he gained himself by speaking to the people involved. Everything is noted and documented.
 

Ministry of Silly Walks

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i read these while we were on reddit. interesting shit in the series. the time dana had them all in the conference room was crazy. imagine if people did start naming names, and they tested the fighters. they would have busted a few. lol
 

Greek777

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Zeph;n15558 said:
Great interview. Thanks.
You will love the book, trust me.

Not only does it focus on those 5 guys, there is tons of stuff about Jon Jones, the UFC itself, Dana, the Fertittas and their family history... It's a goldmine
 

Greek777

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Rereading the GSP chapter right now. You'd think he was the guy who was set for life money wise.. But honestly, he may have been screwed the most.

AT one time he was paying 20% income to his current manager at the time (Sherri Spencer) and 20% to his former manager.

He has now fired Spencer, but she sued him, and will take a 20% of his income from fights, endorsements, etc for the rest of his life. Amazing. book really shows how human these guys are, and portrays how difficult it can be to be a young athlete who is suddenly a super star, with tons of money at their hands

Interesting other notes were about how Chuck Liddell lost 1.5 million on a bad land deal.. That kinda thing. It's really an amazing read.

If you want 2 books to keep you locked in until you finish them, get that one, and No Holds Barred (the new edition) by Clyde Gentry. NHB is THE book on MMA history, there is no 2nd choice. Even Snowden's MMA book (Which is great too), takes quite a bit from NHB, and references his book for the source of information he used for the entire first half mostly.

Anyone who is a fan of this sport definitely would love those 2 books
 

Greek777

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Also, Art Davie's book that just came out... it's all about the creation of the UFC and the first event they did. I'm yet to complete it, have so many books on my plate right now, but it's just great. Hope to finish it within a week or so.
 

YammaYoMama

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Topic close to my heart.

Years ago when writing for Sherdog I had Amir Sadollah flat out refuse to take an interview with me at a gym opening event, citing Zuffa restrictions against Sherdog.

He apologized and said he was a fan of the site, but didn't "want to rock the boat," as he was just starting with the company.

Of course, he was interviewed not too long after by another Sherdog writer... So the chilling effect didn't last permanently. Still, it stuck with me.
 

La Paix

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Topic close to my heart.

Years ago when writing for Sherdog I had Amir Sadollah flat out refuse to take an interview with me at a gym opening event, citing Zuffa restrictions against Sherdog.

He apologized and said he was a fan of the site, but didn't "want to rock the boat," as he was just starting with the company.

Of course, he was interviewed not too long after by another Sherdog writer... So the chilling effect didn't last permanently. Still, it stuck with me.
Isn't that crazy? I understand Amir being careful but that fact that he even had to be is too bad.
 

YammaYoMama

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Isn't that crazy? I understand Amir being careful but that fact that he even had to be is too bad.
I felt it was pretty fucked up, and early in my career in journalism it was hard to not take it personally (even though I fully realize now it had NOTHING to do with me lol).
 

La Paix

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I felt it was pretty fucked up, and early in my career in journalism it was hard to not take it personally (even though I fully realize now it had NOTHING to do with me lol).
Can you speak to why you think or know why media members very rarely if ever ask the hard questions to ZUFFA brass? We all know about Loretta Hunt and the most recent Dsouza thing but eventually this will have to either be addressed by Lorenzo or coverage should just tapper off more right?
 

YammaYoMama

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Can you speak to why you think or know why media members very rarely if ever ask the hard questions to ZUFFA brass? We all know about Loretta Hunt and the most recent Dsouza thing but eventually this will have to either be addressed by Lorenzo or coverage should just tapper off more right?
It's all about access. If you are a known muckraker Zuffa makes it harder for you to do your job.

They will pull your credentials on a whim. If you are making your living writing about MMA can you afford to alienate yourself?

Zuffa is a privately held company that is WAY off of mainstream journalism's radar for the most part. So it's easier for them to bully the small world of mma-centric media.
 

La Paix

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It's all about access. If you are a known muckraker Zuffa makes it harder for you to do your job.

They will pull your credentials on a whim. If you are making your living writing about MMA can you afford to alienate yourself?

Zuffa is a privately held company that is WAY off of mainstream journalism's radar for the most part. So it's easier for them to bully the small world of mma-centric media.
I'll never understand why they couldn't just make the decision to conduct themselves in a professional manner and at track more mainstream media which would generate more interest with good stories. I guess its easier to just have a grip on a smaller world and not be accountable?
 

YammaYoMama

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I'll never understand why they couldn't just make the decision to conduct themselves in a professional manner and at track more mainstream media which would generate more interest with good stories. I guess its easier to just have a grip on a smaller world and not be accountable?
I think that the lack of professionalism has held back the UFC from reaching its true potential. Which is why I don't think DW should be revered as a saviour of mma. In my view he's a hindrance.
 

dacofty

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Zuffa used the mob tactics to make the UFC what it is today. Lets face it, it is what it is.
 

Lamont Cranston

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The problem is, no matter how good the writing, it will never tell the whole story.

ie - The article can say something fro one person's point of view and even if it's not true, the audience never gets to hear the rebuttal.

No matter what people think, in the original article, the writer/publisher always gets the last word.
 

SongExotic2

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Well this thread is great. I'm gonna check out that book too Galanis it sounds good
 

lookoutawhale

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I think that the lack of professionalism has held back the UFC from reaching its true potential. Which is why I don't think DW should be revered as a saviour of mma. In my view he's a hindrance.
Great post and I agree. Hes overhyped too much in the success of mma when he doesnt really do anything. hes only the face of the UFC. The mascot. Behind the scenes its all the Fertittas that do everything. I would also blame the Fertittas as well for being enablers in letting Dana act this unprofessional always.

Its this good cop/bad cop thing they seem to pull. They want people to believe that its Dana thats pulling the string when its most likely the ferttitas that want places like Sherdog and others gone and give fighters less pay but then want people to believe that its Dana that does this. When its them all along but then they come out and try to play good cop to try and fix things.
 

lookoutawhale

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on another note it would be pretty cool to have Brian De Souza post on this forum too. Im sure he probably getting muzzled on the other place when trying to out what Dana is really like.