Someone just gave me a very valuable tutorial. The #1 tip. Use hashtags wisely so you cast as big of a net, and reach as many people, as possible. For example, when I tweet out something about Ben Askren's Q&A, my tweet would look like this.
Come join @BenAskren tonight for an exclusive Q&A here:
http://themmacommunity.com/forum/main-forum/20900-q-a-with-funky-ben-askren-2-15-9-30pm-et-8-30pm-ct #onefc #ufc #mma #olympicwrestling
By using those hashtags, my tweet will reach anyone that searches OneFC, UFC, MMA, or Olympic Wrestling.
My next tweet about the same subject, I may use the following hashtags: #roufusport #AnthonyPettis #wrestling...now I've reached anyone that searches those topics. Roufus being where Ben trains, and Pettis being a training partner still make sense in terms of who I'm trying to reach.
The #2 tip. Capture attention with the tweet.
If tweeting to promote something (like I was for Ben)...tweet it 2 times per day, for 3 days.
Hope that provides a little bit of help. I'm still learning as well.