View: https://youtu.be/9g5ifhb41eo
In the video, George Yiasemides talks about being assigned to launch UFC Gyms in the UK. He previously was doing the same thing in the Middle East. He talks about one of the challenges they overcame being altering the perception of the UFC brand so people would understand that the gym is female-friendly and family-friendly. He says they were successful, though.
This goes to the point I was making in this thread:
Time to Get Rid of WMMA
about using WMMA to help set up a culture and alternative income stream. I have still not seen any "insider" P&L info on the gyms and their contribution to the value of the company. If anyone has seen it, please let me know. I'm curious.
