UFC PPV to FP Rumors?

[FrankieNYC]

Over the years MMALOGIC has had about a 50% insight rate so take it with a grain of salt.

I never did UG
I was alerted to him on SD when someone would post his stuff in every thread I started.
Someone said that they thought the poster was him.
When I looked into it more, I saw a few days after I would post info on SD (with sources if possible) he would post very similar info without sources.
When I mentioned that in a thread, all of a sudden the SD poster stopped posting his info lol
No idea who or what he is/does, but while he has knowledge he rarely if ever gives credit to the actual people doing the leg work & obviously his big scoop of "UFC signing with NBC" proved he was way off.

He would gain more cred if he posted that he read stuff from others & then gave his spin on it.
There is no way a guy like me or him, will know more than Meltzer, Ourand or Nash does.
But guys like him, FRB, Dizz, etc., try to make themselves insiders when they are a step below ... very knowledgeable fans with friends & some great bookmarks

 

[Haulport]

I never did UG
I was alerted to him on SD when someone would post his stuff in every thread I started.
Someone said that they thought the poster was him.
When I looked into it more, I saw a few days after I would post info on SD (with sources if possible) he would post very similar info without sources.
When I mentioned that in a thread, all of a sudden the SD poster stopped posting his info lol
No idea who or what he is/does, but while he has knowledge he rarely if ever gives credit to the actual people doing the leg work & obviously his big scoop of "UFC signing with NBC" proved he was way off.

He would gain more cred if he posted that he read stuff from others & then gave his spin on it.
There is no way a guy like me or him, will know more than Meltzer, Ourand or Nash does.
But guys like him, FRB, Dizz, etc., try to make themselves insiders when they are a step below ... very knowledgeable fans with friends & some great bookmarks

MMALOGIC is a piece of dogshit warmed up in the microwave. Pay him and anything that he types zero attention...

 

[Rambo John J]

MMALOGIC is a piece of dogshit warmed up in the microwave. Pay him and anything that he types zero attention...

OK, good to know

I just hear rumors and just wanted to ask somebody who possibly/apparently knows folks in the know...I admittedly know nothing of FrankieNYC but he appears to have his finger on some sort of Pulse at least as far as MMA dealings go.

I really can't keep track of who is and isn't credible in MMA media or MMA websites...my brain is full of all types of other crap and I refuse to use storage on that stuff at this time

 

[FrankieNYC]

MMALOGIC is a piece of dogshit warmed up in the microwave. Pay him and anything that he types zero attention...

That is pretty severe (albeit funny)
May I ask why you feel that way?

 

[Chromium]

I was shocked they are still doing 12 in 2019
Unless they are contracted to (providers) I find that way too much

They're actually scheduled to 13 this year, like they did in 2014, 2015, and 2016. They probably would have in 2017 as well if there hadn't been absolutely no one available to headline for January.

I think WME is under the impression that maybe-just-maybe they could eventually see another run like 2015-2016 where 7 PPVs beat 1 million buys, and 4 more beat 500k, and only 6 out of 26 failed to at least reach 250k. In a situation like that, having some of the PPVs get mediocre numbers or flop outright was completely tolerable. Especially since it wasn't predictable far in advance which cards would be the hits, because the availability of their biggest stars isn't always guaranteed.

The problem with this is that the number of mega-draws who are available more than once a year has dwindled down to zero, and meanwhile consumers are increasingly not willing to shell out $65 for second-tier cards when they have 30-something Fight Nights a year for free. The UFC successfully burnt their fans out by saturating the market both with too many cards and a behemoth roster where anyone but the true hardcore fans aren't going to be familiar with more than 25% of the roster. The card lengths are also punishing if you want to catch every single UFC fight, but that's another matter.

Meanwhile, the UFC is wasting people like TJ Dillashaw and Cody Garbrandt by having them headline a PPV that's gonna get under 200k buys, when they could be putting that same card on Fox or ESPN and maybe draw some fresh casual fans into the sport.

It sucks, but WME-UFC is run by people who just don't know what they're doing.

 

[FrankieNYC]

It sucks, but WME-UFC is run by people who just don't know what they're doing.

They are not MMA guys, but they are making a lot more money from a lot less interest than the Fertittas's did.
So in a business sense, they certainly do

But I said this at time of sale (not here obviously)
They & the investors did not buy UFC because they are MMA fans. They bought it because they saw the future of content distribution.
In that sense, they know what they are doing & saw the wave

 

[FrankieNYC]

OK, good to know

I just hear rumors and just wanted to ask somebody who possibly/apparently knows folks in the know...I admittedly know nothing of FrankieNYC but he appears to have his finger on some sort of Pulse at least as far as MMA dealings go.

I really can't keep track of who is and isn't credible in MMA media or MMA websites...my brain is full of all types of other crap and I refuse to use storage on that stuff at this time

Thanks for the words man
I just want to re-state that I am no "insider"
But my limited dealings with MMA media led to friendships with those that are.
Sometimes I'll get info that might be 75-85% definite, but media can't go with it yet.
But I can post it as a "looks like ..."
@Wild can back up I pm'd him about the potential announcement today for Conor/Khabib before anything was press released, because a UFC exec told a friend to keep the Friday open because the biggest fight of the year looks like it might be signed.
So things like that.
Financial stuff is something I enjoy discussing. That news comes from the top three reporters (Meltzer, Ourand & Nash). I just explain it.
Only thing I ever beat them to was the news that Amazon beta tested UFC & were looking to buy FP.

 

[Chromium]

They are not MMA guys, but they are making a lot more money from a lot less interest than the Fertittas's did.
So in a business sense, they certainly do

But I said this at time of sale (not here obviously)
They & the investors did not buy UFC because they are MMA fans. They bought it because they saw the future of content distribution.
In that sense, they know what they are doing & saw the wave

The UFC for sure is still very profitable, I won't argue with that. However, unlike Lorenzo, they aren't doing much to grow the sport, and I would argue that the UFC is falling way short of its potential as a result.

Also, if WME only care about WME as content distribution and don't care very much about the sport, maybe they should hand over most of the oversight to some savvier people who do. On that cell phone video or whatever that seemed to catch Joe Silva and Ari Emanuel arguing before a weigh-in, shortly before Silva gave his notice, I'd love to know what they were talking about.

Maybe Silva was trying to talk Emanuel out of hotshotting title shots to people on 1 or 0-fight win streaks or something.

 

[FrankieNYC]

The UFC for sure is still very profitable, I won't argue with that. However, unlike Lorenzo, they aren't doing much to grow the sport, and I would argue that the UFC is falling way short of its potential as a result.

Also, if WME only care about WME as content distribution and don't care very much about the sport, maybe they should hand over most of the oversight to some savvier people who do. On that cell phone video or whatever that seemed to catch Joe Silva and Ari Emanuel arguing before a weigh-in, shortly before Silva gave his notice, I'd love to know what they were talking about.

Maybe Silva was trying to talk Emanuel out of hotshotting title shots to people on 1 or 0-fight win streaks or something.

They certainly are not in it for MMA
They are savvy businessmen that were close to UFC for years (they got the fox deal) & were Dana's agent.
They saw the over-spending & the ceiling Lorenzo hit & realized that even in a down year (or two) they could make bank & are.

The Silva thing was mostly financial.
They felt he was over-paid.

 

[wanderlei_sonnen]

Wouldn't really be PPV then anymore would it?

 

[jason73]

I cant wait til these guys sell the ufc to someone who cares about the sport

 

[Haulport]

That is pretty severe (albeit funny)
May I ask why you feel that way?

Of course you can : )

He is a part of the network of demented paid posters run by Cindy Ortiz (who on a personal level was always very nice and friendly to me) and others who would ceaselessly attack people like modern day Twitter swarms to destroy the fun of anyone who was even a little bit anti-UFC. I found out a few of their real identities (like a kid who was roomates with a Fertitta young cousin) and they are just the lowlife, scum of the earth who basically destroyed the UG and turned MMA fandom into a cesspool.

@Rambo John J - for informative purposes

 

[Haulport]

They are not MMA guys, but they are making a lot more money from a lot less interest than the Fertittas's did.
So in a business sense, they certainly do

But I said this at time of sale (not here obviously)
They & the investors did not buy UFC because they are MMA fans. They bought it because they saw the future of content distribution.
In that sense, they know what they are doing & saw the wave

They need long-term strategy for that profit margin to matter against the $4 bill they dropped. What they are doing is slowly eating away at the sport much faster than what the Fertitta's did.

 

[Chromium]

The Silva thing was mostly financial.
They felt he was over-paid.

Holy fucking shit o_Ò
.
.
.
.
Was he being paid more than Dana? No? Then he wasn't overpaid.

 

[FrankieNYC]

They need long-term strategy for that profit margin to matter against the $4 bill they dropped. What they are doing is slowly eating away at the sport much faster than what the Fertitta's did.

They are pretty much guaranteed more profit than Fertittas ever made the next 6 years (including this)
That is why they bought the company
I don't know if it was like this on here, but on SD, most people cried "I wish the Fertittas would sell to someone that treats UFC like a business"
They did

IF they go public with UFC, the money they would make would be insane.

I obviously agree about their MMA love (lack of)

 

[FrankieNYC]

Of course you can : )

He is a part of the network of demented paid posters run by Cindy Ortiz (who on a personal level was always very nice and friendly to me) and others who would ceaselessly attack people like modern day Twitter swarms to destroy the fun of anyone who was even a little bit anti-UFC. I found out a few of their real identities (like a kid who was roomates with a Fertitta young cousin) and they are just the lowlife, scum of the earth who basically destroyed the UG and turned MMA fandom into a cesspool.

@Rambo John J - for informative purposes

Too funny
@Wild ... that name sounds familiar doesn't it?

 

[FrankieNYC]

Holy fucking shit o_Ò
.
.
.
.
Was he being paid more than Dana? No? Then he wasn't overpaid.

I'm friends with someone friendly with him.
It was part of the reason there were issues
They came in & made over $50m in cuts that first 18 months

 

[Chromium]

They are pretty much guaranteed more profit than Fertittas ever made the next 6 years (including this)
That is why they bought the company
I don't know if it was like this on here, but on SD, most people cried "I wish the Fertittas would sell to someone that treats UFC like a business"
They did

IF they go public with UFC, the money they would make would be insane.

I obviously agree about their MMA love (lack of)

I wasn't really on this site pre-sale, but on the UG, it seemed like Lorenzo was actually pretty well-liked up until several months into the Reebok deal, when it became more and more apparent that he was the main culprit for that.

For the longest time on the UG it was like "Lorenzo should just fired Dana and do everything himself" (for all of Dana White's faults I did not agree, but whatever). Then when there were sale rumors, people were mainly hoping it wouldn't be sold to Dalian Wanda Group or another Chinese conglomerate. I was a bit nervous about this too, because I figured it could be really bad if the UFC was sold to people that don't know or care about MMA. But now I kind of wish Dalian Wanda had been successful, since chances are they would have been more hands off about it, and on top of that I don't think they would have slashed the budget to a very profitable, popular company to help pay off all their debt.

 

[FrankieNYC]

I wasn't really on this site pre-sale, but on the UG, it seemed like Lorenzo was actually pretty well-liked up until several months into the Reebok deal, when it became more and more apparent that he was the main culprit for that.

For the longest time on the UG it was like "Lorenzo should just fired Dana and do everything himself" (for all of Dana White's faults I did not agree, but whatever). Then when there were sale rumors, people were mainly hoping it wouldn't be sold to Dalian Wanda Group or another Chinese conglomerate. I was a bit nervous about this too, because I figured it could be really bad if the UFC was sold to people that don't know or care about MMA. But now I kind of wish Dalian Wanda had been successful, since chances are they would have been more hands off about it, and on top of that I don't think they would have slashed the budget to a very profitable, popular company to help pay off all their debt.

I get that
But to be fair, a lot of what they cut were things that could be cut.
A lot of over-spending by Ferts & DW (corporate flights, expense accts), jobs not needed (Chuck & Matt)
One thing that surprised me is they seemed to be behind UFC Performance Institute.
That was a Lorenzo-era idea & they went full with it.
I expected drastic cuts in that area

What I am curious about is what pay % looks like in 2018
2016 was 17%.
2017 will be tough to get a real % due to MayMac being part of the rev & how that confuses the books

I haven't heard talks of them going public since the TV deal.
I felt that was a huge possibility prior

 

[Chromium]

I get that
But to be fair, a lot of what they cut were things that could be cut.
A lot of over-spending by Ferts & DW (corporate flights, expense accts), jobs not needed (Chuck & Matt)
One thing that surprised me is they seemed to be behind UFC Performance Institute.
That was a Lorenzo-era idea & they went full with it.
I expected drastic cuts in that area

What I am curious about is what pay % looks like in 2018
2016 was 17%.
2017 will be tough to get a real % due to MayMac being part of the rev & how that confuses the books

I haven't heard talks of them going public since the TV deal.
I felt that was a huge possibility prior

Best I can tell, 17% would put them at around 60% of what Major League Soccer pays out, the UFC's closest analogue as far as sports organizations go with regards to the number of athletes and annual revenue. Granted that the MLS isn't wildly profitable, in fact they're barely breaking even. However, with 22 different franchises they also have faaaarrr more office personnel than the UFC does, so it seems like the UFC should be able to pay their athletes a higher percentage of their total revenue and still be making bank. And in the process it would be great a long-term investment for the entire sport. Or maybe I'm just idealist, I dunno.

Also, maybe with the unexpectedly big ESPN deal, the UFC doesn't feel as much need to go public. If they don't go public, their financial info will remain hard to come by, tripping up things like Project Spearhead.

 

[FrankieNYC]

Best I can tell, 17% would put them at around 60% of what Major League Soccer pays out, the UFC's closest analogue as far as sports organizations go with regards to the number of athletes and annual revenue. Granted that the MLS isn't wildly profitable, in fact they're barely breaking even. However, with 22 different franchises they also have faaaarrr more office personnel than the UFC does, so it seems like the UFC should be able to pay their athletes a higher percentage of their total revenue and still be making bank. And in the process it would be great a long-term investment for the entire sport. Or maybe I'm just idealist, I dunno.

Also, maybe with the unexpectedly big ESPN deal, the UFC doesn't feel as much need to go public. If they don't go public, their financial info will remain hard to come by, tripping up things like Project Spearhead.

The financials are already out there.