I think they're in a holding pattern and at the limit of what people with Dana's education and training can do and the Fertitas are just holding with it. That's just how I see it, it's a new phase, they need real executives in Dana's position, they don't need the attention bullhorn anymore they need a lockdown strategy with partners that don't screw things up.
So they did good yes to get here, it got them here. It's not progressing beyond this with Dana in charge, he is a detriment to achieving the next phase of professionalism in the business and the branding and I've gone over it with Emery Myers, the mainstream media where I live (Toronto) considers Dana a major obstacle to them taking it seriously and will only talk about two things semi-regularly besides Dana as a "Vince Jr. dragging it into a WWE state"
Ronda (obviously) and (GSP, gone now), also Jones once (During DC feud) because it became bigger than MMA it crossed into what boxing registers with major media not covering UFC. Not even Conor came up with them.
So does the WWE, Vince listens to sycophants and won't attempt to shake things up and evolve either. The product is waiting for him to retire and give Stephanie and HHH the reigns in order to evolve again.