
Thanks to this fact that the UFC has learned from the experiences of both boxing and the WWE, they have developed a business model that lets them operate as a promoter, manager, and sanctioning body all at once, a practice that would be inconceivable, let alone illegal, in boxing. It is a model that has led the UFC to focus on putting the brand over the fighters, so that the promotions biggest star has been its president Dana White. A very smart business tactic that has made, according to a memorandum sent to potential lenders, the UFC brand "more recognizable than the sum or its individual fighters" who are "relatively interchangeable at events." It is a strategy that has also led many to cheer for the financial success of the owners over the fighters.
Some claim that the UFC's actions are more than just smart or even ruthless business practices, but instead cross the line into antitrust violations. A class action lawsuit by a group of fighters has accused the UFC of foreclosing competing promotions and using one-sided contracts in order to attain a monopoly and monopsony over MMA.
If the UFC attained their dominance of the market illegally or not will be up for the courts to decide, but there is little doubt they are, for all practical purposes, the only game in town for top MMA fighters. They contain 85% of all the top 10 fighters, and reportedly bring in 90% of all MMA revenue. Any fighter wishing to prove he is the best or hopeful of making the kind of money only a UFC star can make has little options but to sign with the "800 pound gorilla."
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Zuffa will likely be remembered, deservingly so, for "saving" the sport and leading the UFC to its current position as a widely popular global sport. But while they enjoy the fruits of their labor, it shouldn't be forgotten that the people that played an equally important - if not even more important role - have not enjoyed the same rewards over the years.
LINK: How will we remember the Zuffa era?