UFC officially announces Reebok sponsorship numbers | MMAjunkie
that they must wear to their fights, press conferences, weigh-ins and open workouts. Additionally, in-cage sponsor banners are forbidden.
In addition to experience-based pay, UFC fighters will receive, in perpetuity royalty, payments amounting to 20-30 percent of any UFC merchandise sold that bears their likeness.
The UFC considers the uniform a positive for fighters hit hard by a declining sponsorship market. Executives also say a branded apparel policy mirrors other major sports leagues. Several UFC fighters already have struck exclusive deals with Reebok, including light heavyweight champ Jon Jones, women’s bantamweight champ Ronda Rousey, ex-welterweight champ Johny Hendricks, featherweight contender Conor McGregor, and rising strawweight star Paige VanZant.
“All of the revenue we’re receiving from Reebok is being distributed to the fighters,” Fertitta told MMAjunkie during the media call. “The only revenue not included will be used to cover direct operating costs for this program.”