General Bud Light Gets Woke

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Hauler

Been fallin so long it's like gravitys gone
Feb 3, 2016
48,331
60,365
I don't think I've ever seen a BOGO sale on beer.

Screenshot_20230507-173635_Twitter.jpg
 

Jesus X

4 drink minimum.
Sep 7, 2015
29,728
32,179
I don't think I've ever seen a BOGO sale on beer.

View attachment 85851
Bud light platinum and budweiser jim beam are the only products from that company that ever got me drunk. I think I saw a 36 pack of bud light for like 13.49 at our costco lol. I will give props to budweiser jim beam used to buy it at hooters.

 

Hauler

Been fallin so long it's like gravitys gone
Feb 3, 2016
48,331
60,365
These are known as gap downs:

Screenshot_20230510_140221.jpg

Gap downs are bad.

3 gap downs in 5 days is really, really bad.


This thing is heading to the $40s. And if the next earnings report reflects a poor quarterly performance - we could see $30s or lower.
 

RussfromNH

Live Free or Die
Dec 12, 2018
3,342
5,564
Trump Weighs In On Bud Light Boycott Amid Calls To ‘Defund Leftist Woke Companies’

The makers of Bud Light have come under fire from Donald Trump for catering to “the radical Left” after using a notorious transgender influencer to market the well-known beverage.

The former president criticized the beer’s parent firm, Anheuser-Busch, for hiring male Dylan Mulvaney after he gained notoriety for capturing his gender change on TikTok.


Trump complimented a conservative author in a post on his Truth Social platform. The author recently dubbed the ad campaign “a woke, clueless, incredibly dumb miscalculation.”

‘It’s time to beat the Radical Left at their own game. Money does talk—Anheuser-Busch now understands that. Great new Book by Wayne Allyn Root. Buy your copy today!’ Trump declared.

‘The Great Patriot Protest & Boycott Book’ was written by Root two years ago, and he has long been a devoted admirer of the 45th president of the United States.


Root advocates that consumers should “defund leftist woke companies.”

‘In short, conservatives and patriots must wield the power of the purse. Money talks. We have the power to change the direction of this country by changing the direction of corporate policy,’ Root proclaimed.

When Mulvaney received a commemorative can featuring her visage to honor her “365 days of being a girl,” the Bud Light debate was set off.

Mulvaney revealed her intentions to transition last year, and in December 2022, she underwent invasive facial feminization surgery.


In the horrifying procedure, a patient’s face’s bones are cut out and sanded down in an effort to soften male characteristics.

Conservatives and normal sane people, however, were incensed by the PR gimmick and charged the company with interfering in one of the most contentious culture war issues.

Sales of the beer instantly fell by more than one-fifth, raising concerns that the boycott would have a permanent negative impact.


Anheuser-Busch lost $6 billion in market value in just six days as a result of the video.

The market value of the beer titan was $113.33 billion, and the stock was trading at about a 5 percent decline in total share value.

Additionally, Bud Light dollar sales decreased by 6% in the first week following the publication of the video, whereas Coors Light and Miller Lite both saw increases.


“We never intended to be part of a discussion that divides people,” Whitworth opined. “We are in the business of bringing people together over a beer.”

In the latter part of April, two senior managers were placed on leave as a result of receiving death threats: Alissa Heinerscheid, vice president of marketing for Bud Light, and Daniel Blake, vice president of marketing for Budweiser.


After Kid Rock fired a machine gun at Bud Light cans and remarked, “F*** Bud Light, and f*** Anheuser-Busch. Have a terrific day,” other well-known figures criticized the company for their choice.

Bud Light marketing vice president Alissa Heinerscheid took a leave of absence and is being replaced by Budweiser global marketing vice president Todd Allen, AdAge reported. The company has also hired two consultants with experience in Washington, D.C.’s conservative circles to advise the brand moving forward.

Origin Advocacy consultants Sean McLean and Emily Lynch have been brought on to advise “general policy regarding the alcohol-beverage industry,” according to lobbying disclosure reports filed to the U.S. Senate on April 1.

McLean is a veteran of former President Donald Trump’s administration. He also served on the legislative staff of Texas Sen. Ted Cruz. Lynch has previously held policy staff positions under Republican Rep. Virginia Foxx and former Sen. Kelly Ayotte FOX Business reached out to Anheuser-Busch and McLean for comment.


Anheuser-Busch CEO Brendan Whitworth published a lengthy statement hoping to tamp down the animosity aimed at Bud Light and its parent company.

“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth wrote. He continued, “We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
 

Hauler

Been fallin so long it's like gravitys gone
Feb 3, 2016
48,331
60,365
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth wrote. He continued, “We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans, hard-working Americans and mentally ill attention-whores poisoning children with perverted woke-ism.
Fixed that for him.
 

Hauler

Been fallin so long it's like gravitys gone
Feb 3, 2016
48,331
60,365
Would it be fair to say at this point that trannies aren't Bud Light's customers?
It's not a good decision to piss off 99.8% of your customers by appealing to 00.2% of your customers.

This backlash has been huge. And it has legs. It sounds like it is severely impacting sales.

Despite the Hollywood goofs getting behind Bud Light and their misguided wokeness, I think companies will think twice before they choose to get wokey dokey in the future.
 

Hauler

Been fallin so long it's like gravitys gone
Feb 3, 2016
48,331
60,365
Did that bitch get fired for this?
I think 2 people got fired for this.

I was at the grocery store yesterday. Taped to the window display of Bud Light was a $10 manufacturer's mail-in rebate on cases of Bud Light.

Basically half off.

I saw zero takers.
 

BeardOfKnowledge

The Most Consistent Motherfucker You Know
Jul 22, 2015
61,166
56,513
I think 2 people got fired for this.

I was at the grocery store yesterday. Taped to the window display of Bud Light was a $10 manufacturer's mail-in rebate on cases of Bud Light.

Basically half off.

I saw zero takers.
I was going to buy some Bud Light yesterday. Sold out.