Dept of Public Enlightentment
- Jun 28, 2016
ummmm....most of that is incorrect. To say they 'spun off their Dad's business' indicates that you aren't that familiar with how things were ran on Carson, how things changed on Artesia, and how things are run now. I don't know where the gap in history is for you, but it's huge. Rorion didn't even want to have affiliatesI think what sets Rener and Ryron apart is that they've actually bothered to invest time in the idea of pedagogy and public speaking whereas most BJJ instructors are just people who enjoyed the sport and got a teaching gig or had capital to open an academy. As the inheritors of the trademarked Gracie academy, Rener and Ryron were offering what was perceived to outsiders as a "premium" product so they had to put a bit more shine on it. This followed the same model Rorion used in building the Torrance Academy in the first place and spinning it off into several associated ventures.
So they're good at their niche, but these days BJJ is largely a competitive sport as much as it's a self defense system and kids recreational activity, if not more so. To be the best instructor, you have to have success in all dimensions. Seminars are not the norm of instruction. For the main Gracie academy, seminars have been their default business model, so they've had to call back to their great grandfather's carny roots to promote their type of instruction. It's not a bad thing, but it can't be said to be the best, particularly when there are plenty of unheralded instructors out there whose names few people know who have quality self defense curricula, quality kids programs and strong competition success. Rener inherited an empire and smartly professionalized it because he had a wealthy clientele. My hope is his innovations in presenting techniques will be replicated, but it takes more than a good presentation style to be the best instructor.
I don't think you have insight into the business they inherited, how they disrupted their industry, and how they've adapted/modified improve it. That probably comes off as a uber-fan or something, but I don't think they were particularly ingenious - just that their competitors are that disconnected from running a business.
and sport BJJ gets a lot of internet press, but it's still not the main revenue generator. Kids and Self-Defense hold that spot, Sport/Competition is the 'niche' - and it's a much harder business model to keep going for decades