I remember on a podcast a while ago that someone was discussing the history of wwf/wwe keeping the strap on heels. That it is money motivated. That whenever baby faces held the titles. That the product didn't sell as good. That the crowd was more engaged when the good guy was trying to win. It makes no sense to me. Because Hogan and Warrior were huge Baby faces and were huge Champions.For me, it's writing and focus on the wrong superstars.
- When was the last time a star who was over held the Universal title?
But Race and Flair holding the strap all those years. Dusty, Sting, and others would win the belt in nwa/WCW, but not for long periods