Of course he was about the money, but they didn't offer him a job. He went to them as potential investors. I'm sure from managing Chuck and Tito he knew the sport had a lot of growth potential and also knew there were a lot of rubes to be exploited, but by then he had also been training with John Lewis for a few years and of course already had boxing training. Dana seems to have been a legit fight fan and decided to try to make money doing something he liked is all I'm saying. He and the Fertittas endured the lean times because of it, but once they got out of those times and experienced mega-success, like most, they started to get that sense of entitlement that it was all because of their own sacrifices and so they didn't owe anyone anything. That's what capitalism does to you. It takes what you love, commodifies it, and disposes you to narcissism. I don't hate the players. I hate the game.