I agree the potential is there and the battle is obvious as Amazon goes brick and mortar and walmart goes online.I just don't see Wal Mart allowing Amazon to continue to steal market share at the current pace. I expect Wal Mart to put some of that cash to work, and we'll see the improvements to their website, online offerings, door-to-door consumer deliveries, etc.
I think they need to get some of those tech brains Amazon has to start developing other revenue streams instead of just buying out existing companies and then trying to slim the overhead. Their other areas look like this crap:
Walmart’s Vudu Warns Customers to Not Unlink UltraViolet Accounts Ahead of Shutdown
It's all fractured and not that smart at getting me on board.
Amazon is subsidizing new markets (ebooks, they were really the first big ones and remain the standard) and existing ones (tablets) and then using all that to drive one cohesive model of data gathering and selling and marketing. Amazon is competently challenging walmart, google, and apple all at once.
When you last went to walmart, did you hear about Vudu?
Have you ever heard of Vudu?
Walmart is still too reactionary, though their purchase of jet.com to get their online presence up to date is good. But they just don't feel that innovative, just ruthlessly efficient.