He absolutely hated it, because it was too big for any woman to handle. Every time he tried to have sex, he ended up accidentally hurting his partner.
One day he went to the witch at the edge of town and asked her to help him make it smaller. "I cannot do that," said the witch, "But I do know the solution. In the forest by the pond, there is a magic purple toad. If you can get the toad to say 'No' to you, your penis will shrink by three inches."
The man followed the witch's advice, and went into the forest. Sure enough, by the lakeside was a large purple toad. The man thought for a moment, then walked up to the toad and said, "Hey magic toad, do you want to have sex with me?"
The toad replied with a disgusted face, "What? No!"
As promised, the man's penis shrunk to 12 inches! But it was still too big for him to be comfortable with, so he asked again, "Magic toad, please won't you have sex with me?"
The toad once again made a face and croaked, "Ew, no!" and the man's penis shrunk to 9 inches. Still, he thought that might be too big.
"6 inches should be fine," he decided, so he went to the toad once more and said, "Magic toad, I need you to have sex with me!" to which the magic toad replied, "How many times do I have to tell you?! No! No! A thousand times no!"